Love to Ride Wokingham
The last few years we have tried various methods of engaging the community to travel more actively. One of our longest standing platforms has been with Love to Ride and it has been a rollercoaster of a few years. With Covid, lockdowns and working from home, it's been almost impossible to tell true participation levels until recently.
May's Bike Month Challenge has been the most successful yet and, at the time of writing, we have exceeded all previous challenges and it isn’t over yet! We are aiming big for Cycle September, we know that nearly 6,300 of you participated in the six week Beat the Street game, can you do the same for one month of Cycle September?
Love to Ride is for ages over 13+ We want our secondary schools, university, student unions, doctors surgeries, libraries, businesses, town and parish council, religious groups and community groups joining in.
We are laying down the gauntlet Wokingham, you’ve shown us you love a good competition, will it be you who wins? https://www.lovetoride.net/wokingham
Key outcomes recorded after the Challenge include:
- 75% of those classed as new riders at baseline, increased how often they were riding six months after the Challenge.
- 25% of new riders reported they were riding once a week or more six months after the Challenge.
- 20% of occasional riders reported riding regularly six months after the Challenge.
- 16% of all riders reported riding more regularly six months after the Challenge.
- Of those who did not ride to work at all before the Challenge, 25% had ridden to work at least once, six months after.
- 22% of existing riders increased how often they biked to work six months after the Challenge.
- Of those who did not ride for transport before the Challenge, 40% had ridden for transport at least once, six months after.
- 22% of existing riders increased how often they biked for transport after the Challenge.
- Of those who were not meeting the recommended levels of physical activity per week at baseline, 33% noted an increase as a result of participating in the Challenge.
- 58% of respondents noted an increase in the number of days they were physically active after the Challenge.