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Wokingham Borough Council's Award Winning Road Safety Campaign

Wokingham Borough Council’s Road Safety team in partnership with Safer Roads won Silver for their campaign targeted at Young Drivers safety at the Road Safety Awards held on the 15th April 2015.

The campaign focused on raising awareness of the consequences of driving under the influence of drink and drugs. It utilised the latest in behavioural science to target young adults and deliver measurable results.

The judging panel included key figures involved in national Road Safety campaigns including the Head of Campaigns at the Department for Transport.