About My Journey
My Journey is a borough-wide active and sustainable travel behaviour change campaign that aims to help and inspire Wokingham residents, employees and visitors of all ages to walk, scoot, cycle or use public transport.
Having started in 2012 with LSTF (Local Sustainable Transport Fund) funding from the Department for Transport, the campaign has continued to grow over the years. The programme is now funded in a range of ways from S106 funding secured from local developers, through to successful funding bids to the Department for Transport and the Department for Environment, Food & Rural Affairs.
My Journey helps residents and employees to travel more actively and sustainably if they choose to, for some or all of their journeys. The programme includes a range of events, activities, training courses and resources. Some of our most popular training is part of the national Bikeability training scheme. We work with 100% of primary and junior schools in the borough, training over 80% of Year 6 students in Bikeability Level 1/2. Our Level 3 programme is rapidly expanding with 45% growth in the number of children trained in 2019/20 compared to 2018/19. We are proud to have been awarded Local Authority of the Year in 2020 at the national Bikeability awards.
My Journey works closely with community groups, businesses and schools to provide tailored inclusive programmes which match the needs of these groups and organisations. We are supporting more schools to achieve their national Modeshift STARS award and provide a range of resources, activities and competitions specifically for schools.
We also provide bespoke welcome packs for each of the four main Strategic Development Locations. These provide useful information about the different modes of travel including walking, cycling, public transport and car travel to help new residents to plan journeys from their new homes. These are usually given out to the sales offices for distribution to new residents.
Wokingham’s Air Quality Project is part of the My Journey programme and focuses on improving air quality around the Borough. Working with schools, community groups, and stakeholders, the Air Quality Project will deliver a series of one-off events, active travel initiatives, campaigns and educational resources. The project has been funded by the Department for Environment, Food and Rural Affairs (DEFRA) and will be managed and delivered by the Air Quality Active Travel Officer. The project is running from October 2020-September 2024 with the aim of increasing active travel and behavioural changes around improving air quality in the Borough.
Wokingham residents who have chosen to walk and cycle more have told us that they feel healthier, happier and fitter as a result. For our residents, employees and visitors who also reduce their car use, this has the added benefit of saving money, reducing congestion, improving local air quality and contributing to Wokingham Borough being a carbon neutral borough by 2030.